Impact calling!
giffgaff is a UK-based mobile and broadband provider. Since its launch in 2009, giffgaff has offered flexibility, simplicity and good value to their members while striving for sustainability.
These guiding principles have been the lighthouse for their business over the last 15 years and continue to inform and shape their work today. With a mindset rooted in mutuality, they’ve continued to transform the connectivity market with fair prices, flexible contracts and products and services made with the planet in mind, including refurbished devices, giffgaff’s tech recycling service and eSIM.
Greenheart is giffgaff’s long-term impact partner, working alongside the business to accelerate and amplify their deep commitment to purpose-led business.
Read about our holistic approach to sustainability
The challenge: lean team, big impact
With a lean internal impact team, giffgaff needed external support to deliver its impact strategy and goals. Flexibility was key – it needed a partner that could keep up with the pace of its fast-moving, ambitious business. They also needed a partner that could collaborate seamlessly with other external service providers and ease the load on already busy internal teams and stakeholders.
What we did: positioned ourselves as a true partner at every step on the journey.
Greenheart has worked alongside giffgaff since 2021. As an integrated part of their impact team, we have provided breadth and depth in our advisory and consulting support, including:
- Deep support on giffgaff’s B Corp recertification, including evidence management and validation, internal team upskilling on B Corp, coordination of internal and external stakeholders and comprehensive project management
- Value chain mapping to identify impact and emission hotspots, leading to more focused and prioritised action plans
- Generative workshops to integrate ESG considerations into key products and services
- Refresh of the materiality process and assessment
- Preparation and advanced insight into the new B Corp Version 7 standards and the impact of the change, tailored to giffgaff
- Development, project management and copywriting of giffgaff’s annual Impact Report
The outcome: strengthening impact through partnership
giffgaff has been able to accelerate and expand its impact delivery capability with the additional resource and expertise we’ve provided across a wide range of areas and technical requirements.
Moments that Mattered
giffgaff recognised the role of its suppliers in reducing environmental impact but aimed to support rather than dictate on how suppliers could implement their own changes. We worked with the business to create a ‘Supplier Resource Pack’ – a suite of information, tools and resources individual suppliers could use to determine their own environmental hotspots and potential actions.
What did giffgaff say about us?
“The Greenheart team is an absolute joy to work with. They combine deep sustainability expertise with a bold ambition for responsible, regenerative business. They really know their stuff and have been proactive, hardworking, and flexible throughout – a true partner on our journey."
Tracey Herald, ESG Lead, giffgaff
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